Brand CMO · saas.group

Tim
Heicks.

15+ years building growth engines across SaaS, gaming & ecommerce.
Currently leading central marketing at saas.group —
an acquirer & operator of B2B SaaS businesses.

saas.group Performance Marketing Marketing Technology SaaS M&A Automation Team Leadership
Ibbenbüren · Hamburg · Osnabrück · Münster tim.heicks@try1.de
Brand CMO · saas.group · Ibbenbüren Performance · Systems · Scale

01 Experience

Where I've been.
What I've built.

saas.group
Brand CMO
Co-leading the Central Marketing Team at saas.group — an acquirer and operator of 25+ SaaS businesses generating $100M+ ARR. Our team centralizes SEO, Content, Affiliate Marketing, Data, PPC, Web Development, and Design for portfolio companies that cannot or do not want to build these capabilities in-house. I guide portfolio company CEOs on marketing strategy, support M&A due diligence and brand positioning, drive knowledge transfer across the portfolio, and nurture saas.group's internal marketing community.
2022 — Now
Ibbenbüren
Event Inc
Head of Marketing
Led the full marketing function for a B2B event technology platform. Built and managed the team, owned performance, content, and brand.
2019 — 2022
Hamburg, Germany
Goodgame Studios (acquired by Stillfront)
User Acquisition / Performance Marketing
Ran user acquisition at scale for mobile and browser games using a full SaaS marketing stack. Deep hands-on work across paid channels, attribution, and growth tooling.
~ 2013 — 2019
Hamburg, Germany
Efficient Frontier (acquired by Adobe)
Account Manager · Performance Marketing
Ran massive, scaled PPC campaigns as a service for enterprise clients using Efficient Frontier's bid management technology for Google Ads. Acted as account manager, teaching and guiding companies on how to use the platform. Stayed through the Adobe acquisition.
~ 2010 — 2013
Hamburg, Germany

02 LinkedIn

Latest
from the feed.

03 Expertise

What I actually
know how to do.

01
Performance Marketing
Paid acquisition across Google, Meta, and programmatic. Started with Google Ads, scaled to full-funnel performance across gaming and SaaS.
02
Marketing Technology
Deep knowledge of the SaaS marketing stack — from attribution and CRM to automation platforms and data pipelines. Tools are only as good as the systems around them.
03
SaaS M&A Marketing
Marketing due diligence for SaaS acquisitions — assessing stack quality, channel health, growth levers, and marketing team structure as part of the acquisition process.
04
Growth Infrastructure
Building reusable systems that work across multiple brands and products — not one-off campaigns, but compounding infrastructure that scales across a portfolio.
05
Automation & AI
Workflow automation, AI agents, and low-code infrastructure. Replacing manual recurring work with intelligent systems. APIs over interfaces.
06
Team Leadership
Building and managing marketing teams from the ground up. Strategic thinking combined with execution — "a key pillar of marketing leadership."

04 Featured

Podcasts &
appearances.

Podcast · saas.unbound
Marketing Due Diligence for B2B SaaS Acquisitions
saas.group · with Shiv Narayanan
Listen
AMA · ChartMogul
AMA with Rachel Whitehead & Tim Heicks on SaaS Marketing & Growth
saas.group × ChartMogul
Watch

05 soul.md

How ChatGPT would
write my soul.md

A soul.md is a concept from OpenClaw — a markdown file that defines the personality, values, and behavior of an AI agent. I misused the format to describe my own operating system instead, generated with my company ChatGPT account. Not a CV. Not a manifesto. The machine spec.

I think in systems, feedback loops, and incentives. I decompose everything into inputs, transformations, outputs, and feedback signals.

I optimize for long-term compounding, not short-term optics.

My unit of output is not content, ads, or funnels.
My unit of output is scalable infrastructure.

Everything should become automated, delegated, eliminated, or productized. Manual recurring work is a design failure.

Decision Framework
Leverage › Effort › Speed › Perfection
Systems over one-offs. Signal over noise. Long-term EV over short-term revenue.
Builder Philosophy
Automate. Delegate. Eliminate. Productize.
If done twice, consider it. If done three times, automate it.
Risk Model
Asymmetric bets only.
Small downside, unlimited upside. Failure acceptable. Non-learning is not.
Portfolio Mindset
Build factories, not products.
Every system must be reusable across multiple brands, products, and use cases.
Technology
APIs over interfaces. Agents over dashboards.
Technology is my leverage layer, not a tool. Composable systems over monoliths.
Time Horizons
H2 work unlocks H3 outcomes.
Prioritize systems building (weeks–months) to unlock strategic positioning (months–years).

I am not building outputs.
I am building engines that produce outputs.

Download soul.md

Let's
build
something.

tim.heicks@try1.de
LinkedIn